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Embracing a new era of globalisation: Balancing growth with sustainability

Kenya is embracing technology and digital tools across key economic sectors, particularly finance. Eighty-seven percent of Kenyan business leaders believe decentralized finance, powered by technologies like blockchain, will foster a more equitable financial system. This can be achieved through international technological collaboration, enhancing digital assets and yielding positive outcomes.

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Kariuki Ngari, MD & CEO , Standard Chartered Kenya and Africa says that :In an era marked by unprecedented global challenges, including supply chain disruptions and geopolitical tensions, the resilience and adaptability of our private sector have never been more vital.

:Exploring the resilience of Kenya’s private sector amidst global challenges

By Kariuki Ngari, Managing Director and Chief Executive Officer, Standard Chartered Kenya and Africa.
In an era characterised by unprecedented global challenges, from supply chain disruptions to geopolitical tensions, the resilience and adaptability of our private sector remain more critical than ever. 

I am reminded of a recent interaction I had with Adhiambo one evening. Adhiambo is a fabric trader who sells customised fabrics online.

Her business has undergone no less than 10 iterations in the last year, as she optimises her products for global customers. 

Despite several setbacks related to her business model, she believes in her dream to tap into the global marketplace using digital channels.

Not surprisingly, her optimism is mirrored across Kenya’s private sector. 

According to the “Resetting Globalisation: Catalysts for Change” report recently released by Standard Chartered, 81% of Kenyan business leaders agree that global trade allows for sustainable development, where no one is left out of the global economy.

The report captures insights from over 3,000 business leaders worldwide, shedding light on the very resilient and evolving nature of globalisation.

Our research shows that business leaders in Kenya are most confident about the role that capital plays in globalisation and they are amongst the most likely to say that foreign investment has been instrumental to the growth and development of their economy. 

Kenyan business leaders are also more likely than their peers in the other 19 markets surveyed to say that the solutions for climate change require a localised approach.

The report reveals a surprising confidence among business leaders in globalisation and trade, despite recent hurdles.

 This confidence isn’t blind optimism; it’s grounded in a recognition of the undeniable benefits that global trade has brought, particularly in sustainable development. A staggering 86% of leaders acknowledge this positive impact, challenging the growing scepticism around globalisation.

An essential aspect of this new globalisation is the emphasis on inclusivity and sustainability. There’s a pressing need to balance growth with sustainability, especially in developing markets. 

The report’s findings suggest that global trade isn’t just an economic engine; it’s a catalyst for sustainable practices and innovation. 

This perspective is crucial as we navigate the complexities of environmental challenges and social inequalities.

 49% of Kenyan business leaders believe that if sustainability is kept a paramount consideration, then countries should support the movement of goods and services with the least friction possible. There is hope for Adhiambo.

Moreover, the report highlights the importance of free capital flow. Almost all business leaders (95%) agree on this need – and 97% in Kenya, underscoring the role of financial markets in fostering growth in both developed and developing economies. This perspective is pivotal, considering the increasing global focus on equitable economic development.

However, it’s not just about capital and trade. The digital revolution has brought the world closer, with 75% of leaders acknowledging the positive outcomes of the free flow of data. This digital interconnectedness is reshaping how we think about finance, security, and talent mobility. The global talent pool, as highlighted by 74% of leaders, has become a cornerstone for innovative and diverse business practices.

Responsible investments find favour in Africa

Kenya is a country adopting the widespread use of technology and digital tools in crucial economic sectors, including finance. Eighty-seven per cent of Kenyan business leaders say that decentralised finance, which runs on technologies such as blockchain, will create a more equitable financial system. 

This can be achieved through the sharing of technological progress between countries, allowing for the strengthening of digital assets and resulting in a positive outcome. 

A surprising finding from the report is that business leaders from emerging economies are more likely to trade higher returns for more responsible investments than their counterparts from the developed world. 

Those from Kenya (45%), Nigeria (46%) and China (44%) are among the most likely to trade in higher returns for a more sustainable and responsible investment opportunity.

 From a global perspective, 59% agree that finding the highest returns is the most crucial factor in their investment decisions. A great example of this is in Switzerland where only one in four investors would select a more responsible investment.

Despite these positive attitudes, the path ahead is not without its challenges. Global governance mechanisms, while effective in some areas, need to be re-evaluated and restructured to address the nuances of today’s global issues, particularly in environmental matters. 

The report indicates a mixed response on the effectiveness of these mechanisms, with 70% of leaders viewing them positively.

In conclusion, business leaders must respond to this call to action. We must rethink globalisation, not as a passive concept but as a dynamic, evolving process. 

The next chapter of globalisation is not just about economic growth. It is about creating a fairer, more inclusive world, where technological progress benefits all, and sustainability is not just an afterthought but a guiding principle. 

In the words of Bill Winters, Group Chief Executive of Standard Chartered, we need a “just transition” to ensure continued economic development without sacrificing our planet or leaving anyone behind.

 The future of globalisation is not just in the hands of policymakers and business leaders; it’s in our collective effort to shape a world that values connection, collaboration, and sustainable growth.

Keywords:Resilience:Globalisation:Sustainability:Inclusivity: Digital Transformation

Charles Wachira, Managing Editor of businessworld, has disproportionately worked as a foreign correspondent in Nairobi, Kenya. Formerly an East Africa correspondent with bloomberg, covering the business beat he has since been published by a legion of other authoritative global news platforms including Global Finance Magazine, Toward Freedom, Earth Island Journal, and Dialogue. earth and so on. He is also a co-author of, Success to Significance, a biography of pre-eminent global industrialist and renowned philanthropist Dr. Manu Chandaraia. He’s an alumnus of the University of Nairobi and Nairobi School.

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Patricia Ithau: CEO of WPP-Scangroup, Leading Africa’s Marketing Giant

Patricia Ithau was honoured with the Head of State Commendation in 2020 for her impactful contributions to Kenya’s economic growth and business development. As an accredited executive coach and certified Emotional Intelligence practitioner, she remains dedicated to nurturing future leaders who champion emotional intelligence and holistic leadership

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Patricia Ithau, CEO of WPP-Scangroup, combines visionary leadership with a commitment to social sustainability. Her journey from L'Oréal Africa to heading sub-Saharan Africa's largest marketing group reflects her dedication to empowering women in leadership and fostering future business leaders, driving meaningful progress across Africa's corporate landscape.

: She leads WPP-Scangroup PLC, the largest marketing and communication group in sub-Saharan Africa, driving innovation, business growth, and social impact across the region.

Patricia Ithau leads WPP-Scangroup PLC, the largest marketing and communication group in sub-Saharan Africa. She took over as CEO on March 14, 2022, succeeding Bharat Thakrar at the helm of this Nairobi Securities Exchange-listed company.

Under her visionary leadership, WPP-Scangroup continues to redefine the marketing and advertising landscape in East Africa through a multi-agency, multi-disciplinary approach.

 Her focus on pushing the boundaries of creativity and innovation has positioned the company to drive growth and deliver groundbreaking solutions across the region.

Early Life and Academic Foundation

Patricia’s leadership journey grew from a strong academic foundation.

Patricia Ithau studied at Loreto Convent Msongari in Nairobi before earning her Bachelor of Commerce degree from the University of Nairobi.

Further expanding her knowledge, she earned an MBA in Strategic Management from the United States International University-Africa. 

She also completed advanced management programs at prestigious institutions like Strathmore University, IESE Business School, INSEAD, and Oxford University, laying the foundation for a distinguished career in business leadership.

Career Milestones: L’Oréal Africa and Beyond

Before joining WPP-Scangroup, Patricia was the founding CEO of L’Oréal Africa, where she significantly drove the company’s growth and success in the region.

Under her leadership, L’Oréal’s African subsidiary generated $25 million in annual revenue, employed over 270 people, and produced 40 million units annually. 

One of her key achievements was leading one of the first acquisitions of a local business by a multinational in East Africa, demonstrating her ability to drive growth and market penetration in the competitive FMCG sector.

Advocacy for Women in Leadership

Patricia has actively championed women in leadership, advocating for creating opportunities that allow women to thrive in the corporate world.

As an Ambassador for the Women on Boards Network (WOBN) in Kenya, she has worked to elevate women into leadership positions.

 She holds board positions at organisations such as ABSA Bank Kenya, Jambojet Ltd, Vivo Fashion Group, and the British Chamber of Commerce.

 Furthermore, Patricia actively supports corporate governance and social impact as a Trustee for the Vodafone Foundation (UK) and the M-PESA Foundation.

Overcoming Personal Challenges and Building Resilience

In addition to her professional achievements, Patricia’s journey has been marked by resilience. 

She was crowned Miss Kenya in 1986 during her first year at the University of Nairobi. 

Navigating societal judgments and stereotypes during this period helped shape her leadership abilities, teaching her invaluable lessons in self-confidence and perseverance.

Recognition and Awards

Patricia’s contributions to Kenya’s economic growth and development have not gone unnoticed.

 In 2020, she was awarded the Head of State Commendation (HSC) for her outstanding role in business development.

 Patricia is also an accredited executive coach and certified Emotional Intelligence practitioner, emphasising her commitment to fostering future leaders who embrace emotional intelligence and holistic leadership practices.

Corporate and Social Impact

Patricia’s leadership extends beyond the corporate world. 

As East Africa Regional Director for the Stanford Institute for Innovation in Development Economies (SEED), Patricia has driven sustainable business growth and job creation across sub-Saharan Africa. 

Through SEED, she has supported over 200 businesses in tackling leadership challenges and fostering innovation, contributing significantly to the region’s economic transformation.

Family and Personal Values

Patricia is also deeply committed to her family. 

She proudly raises her two daughters, Mueni and Makena, instilling in them the values of hard work and resilience.

 Her role as a mother aligns with her broader mission of mentoring and guiding the next generation of leaders.

Conclusion: A Legacy of Leadership and Innovation

Patricia Ithau leads with vision, innovation, and a strong commitment to social sustainability, from her strategic achievements at L’Oréal Africa to her current role as CEO of WPP-Scangroup.

 Her dedication to advancing women in leadership, her contributions to the business community, and her efforts in developing future leaders make her a lasting influence on Africa’s corporate sector, inspiring and driving progress across the region.

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Dr Peter Ndegwa Leads East Africa’s Top Company by Market Value

Dr. Peter Ndegwa leads Safaricom’s enterprise expansion, driving innovation in cloud services, cybersecurity, and IoT to empower sectors like healthcare and education, shaping Kenya’s digital economy.

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Dr. Peter Ndegwa exemplifies Safaricom’s commitment to long-term growth, balancing local insights with a global vision to drive transformative impact across Kenya and beyond.

: Discover how Safaricom, East Africa’s top company by market cap at $5.5 billion, continues to lead the region’s telecom sector under visionary CEO Dr. Peter Ndegwa.

Since taking the helm at Safaricom PLC in April 2020, Dr Peter Ndegwa has steered the telecommunications giant into a new era of growth and transformation.

 Safaricom, best known for M-PESA, its groundbreaking mobile payment platform, has continued to evolve under Ndegwa’s leadership, further cementing its position as a key player in Africa’s digital economy.

 Known for his strategic focus and innovative mindset, Ndegwa has achieved a series of significant milestones that reflect both his dedication to Safaricom’s mission and his responsiveness to the demands of a fast-changing industry.

In 2024, Safaricom made headlines by reducing Ndegwa’s annual bonus by KSh62 million.

 This decision, though surprising, aligns with the company’s broader strategy of reinvesting in expansion, especially in Ethiopia.

 Safaricom’s entry into Ethiopia, one of Africa’s most untapped telecom markets, is a major achievement under Dr. Ndegwa’s leadership, requiring substantial capital and adept navigation of regulatory hurdles.

 By 2024, Safaricom Ethiopia had attracted 4.6 million subscribers, a feat that not only signals the potential of this market but also demonstrates the resilience and agility that Ndegwa has instilled within Safaricom.

 The bold decision to channel resources into this high-stakes venture underscores the company’s commitment to long-term growth over immediate executive rewards, signalling a strategic shift towards sustainable development.

Central to Dr Ndegwa’s vision has been the continued evolution of M-PESA, which he expanded into a comprehensive financial ecosystem through integrations with global platforms and the introduction of the M-PESA Super App.

 This app, with a variety of mini-apps catering to different services, has strengthened M-PESA’s position as a pillar of financial inclusion across East Africa. 

Safaricom’s commitment to enhancing digital financial services has driven up transaction volumes and revenue, making M-PESA a vital part of Kenya’s economic framework and a model for other markets looking to bridge financial access gaps.

Ndegwa has also championed digital transformation through products that respond directly to customer needs.

 The Safaricom MyCounty app, launched in partnership with county governments, is one of these innovations. By offering essential services through mobile, the app represents Dr Ndegwa’s commitment to customer-centric innovation, further reinforcing Safaricom as a digital solutions leader.

Beyond consumer services, Dr Ndegwa has prioritised the expansion of Safaricom’s enterprise segment, offering technology solutions such as cloud services, cybersecurity, and IoT to various sectors including healthcare and education.

 This growth in enterprise offerings reflects Safaricom’s role as an enabler of Kenya’s digital economy, diversifying revenue streams while positioning itself as a trusted partner for businesses.

On the technology front, Ndegwa oversaw the rollout of Kenya’s first 5G network in 2021, expanding its reach to multiple cities.

 This advancement not only offers faster, more reliable internet but also lays the foundation for future innovations across sectors, reinforcing Safaricom’s competitive edge in data services.

Social responsibility is a key component of Dr Ndegwa’s approach. Safaricom, under his leadership, has committed to becoming a net-zero carbon emitter by 2050, setting a new standard for corporate sustainability in Kenya.

 Safaricom’s programs in education, healthcare, and economic empowerment have further cemented its brand as a socially responsible organisation that contributes meaningfully to society.

Despite challenging economic conditions, Dr Ndegwa has maintained Safaricom’s strong financial performance by focusing on operational efficiency and product innovation. 

His resilience and adaptability have enabled Safaricom to thrive amid inflation and currency fluctuations, with M-PESA and data services driving revenue growth.

In recognition of his accomplishments, Ndegwa received an Honourary Doctorate in Business Management from Meru University in October 2024, where he also serves as Chancellor.

 This accolade reflects his contributions not only to Safaricom but also to Kenya’s business landscape, underscoring his commitment to inspiring future leaders.

Dr.Ndegwa’s appointment as Safaricom’s first Kenyan CEO was a pivotal moment, as previous CEOs were expatriates.

 Following the passing of his predecessor Bob Collymore, both the board and the government showed strong support for appointing a local leader.

 Michael Joseph, Safaricom’s former CEO and interim head during the transition, highlighted the desire for a Kenyan to lead the company, a sentiment echoed by former 

By aligning executive rewards with Safaricom’s evolving performance goals and reinvesting resources into expansion, Ndegwa demonstrates a long-term commitment to growth.

 His journey as CEO showcases how he has successfully balanced local roots with a global outlook, driving Safaricom’s mission to transform lives across Kenya and beyond.

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Financial Institutions’ Crucial Role in Driving Climate Action Beyond COP29

As climate change intensifies and temperatures rise, substantial investments in sustainable practices and technologies are essential. Financial institutions play a crucial role in unlocking the funding needed for transformative change, making their engagement vital to achieving the ambitious targets set at COP conventions.

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COP 29 builds on last year’s COP 28, where nations reaffirmed their commitment to climate action and pledged $100 billion annually to fund climate efforts in developing countries.

: At COP 29, financial institutions are key to unlocking funds for climate action, advancing sustainable practices, and supporting global efforts for a greener future.

By Paul Russo, Kenya Commercial Bank CEO

As the UN Climate Change Conference (COP 29) in Baku, Azerbaijan, gets underway today ( November 11), the spotlight is on the pivotal role financial institutions will play in addressing the escalating climate crisis. 

Delegates will be seeking global collaboration on tackling the climate crisis with urgency and ambition, as a follow-up to the commitments made in the previous years.

This year’s 10-day conference is poised to build on the momentum established at COP 28, where countries and stakeholders came together to reaffirm their commitment to climate action amidst the urgent need for robust financial mechanisms.

The discussions in Dubai last year emphasised the need for scaled-up funding for climate adaptation and mitigation, with a particular focus on the role of public and private financial flows in achieving net zero transitions.

 One of the key outcomes was the reaffirmation of the pledge to mobilise $100 billion annually from developed countries to support developing nations in their climate efforts.

This commitment has laid a foundation for COP 29 discussions on innovative financing solutions and the need for inclusive financing.

Additionally, the establishment of the Loss and Damage Fund highlighted the urgency for financial entities to address the disproportionate impacts of climate change on vulnerable populations, further underscoring the necessity of a robust financial response in the face of global warming. models that ensure equitable access to climate finance.

With climate change intensifying and global temperatures rising, the need for substantial investments in sustainable practices and technologies is paramount. 

Financial institutions hold the keys to unlocking funding necessary for transformative change, and their engagement is essential to meeting the ambitious targets that will be set during the COP conventions.

The United Nations Environment Programme estimates that about $4 trillion annually must be mobilised by 2030 to limit global warming to 1.5 degrees Celsius.

 This figure is staggering, underscoring the magnitude of the challenge we face and the urgent need for financial institutions to step up.

Financial institutions are uniquely positioned to facilitate this transition. They can provide the necessary capital for renewable energy projects, sustainable infrastructure and green technologies which are integral to reducing greenhouse gas emissions and fostering the green transition.

A report from the International Finance Corporation indicates that investments in renewable energy could create over 24 million jobs globally by 2030, a statistic that could resonate with both policymakers and investors.

The Central Bank of Kenya has introduced initiatives aimed at promoting sustainable banking practices, including the Kenya Green Finance Taxonomy, aimed at classifying environmentally sustainable economic activities.

The taxonomy is aligned with international green finance standards, such as those set by the Climate Bonds Initiative and the European Union Taxonomy for Sustainable Activities.

 This helps position Kenya’s green finance sector within the global market, making it easier for investors to participate in Kenya’s green economy.

Financial institutions in Kenya are increasingly adopting Environmental, Social, and Governance (ESG) criteria in their business strategies. 

A recent report from the Nairobi Securities Exchange indicated that companies with robust ESG frameworks experience better financial performance and lower risk levels.

It is therefore imperious for financial institutions to recognise their pivotal role in the fight against climate change. 

They must embrace the challenge of mobilising the necessary funds while seamlessly integrating sustainability into their operations. The stakes are high, and the time for action is now.

There is a pressing need for the development of innovative green financial products that cater to a wide range of investors and sectors. 

To address this challenge, financial institutions must collaborate with various stakeholders to create comprehensive strategies that align financial resources with the urgent needs of climate adaptation and mitigation.

 Moreover, these institutions bear the responsibility of integrating climate risk assessments into their decision-making processes, ensuring their portfolios are resilient against the impacts of climate change.

Considering the COP 29 theme, “In Solidarity for a Greener World,” it is crucial for financial institutions to unify their commitment to sustainable practices and collaborative efforts for a healthier planet. Together, we can create a resilient future that prioritises both environmental integrity and economic prosperity.

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