Richard Evans: Business Mogul in Kenya’s Horticulture and Hospitality

:Richard Evans, a pioneer in Kenya’s horticulture and hospitality sectors, transformed adversity into opportunity. His companies, including Flamingo Horticulture and Hemingways Hotels, have set new standards in sustainable agriculture and luxury tourism while creating lasting impacts on local communities. Knighted for his contributions, Evans continues to inspire with his values of innovation, resilience, and integrity. From exporting Kenyan produce to nurturing young entrepreneurs, his legacy underscores the power of business to drive development in East Africa.

By Charles Wachira

Richard Evans’ entrepreneurial journey is a testament to resilience, innovation, and an unwavering commitment to East Africa’s development. Recently knighted in King Charles III’s New Year’s Honours List, Evans has made a significant impact on Kenya’s horticulture and hospitality industries while maintaining strong ties to British sports, particularly rugby.

A Journey Born Out of Adversity

Evans’ connection to East Africa began in the early 1970s, under challenging circumstances. After completing his undergraduate degree in Engineering from King’s College, London, he traveled to Uganda to teach local engineers how to build UN-funded clean water systems. However, his time in Uganda was tragically cut short during Idi Amin’s coup d’état in 1971, when two of his colleagues were killed. Evans was evacuated from the country later that year, leaving behind a region in turmoil but carrying with him a deep connection to East Africa.

That same year, Evans arrived in Kenya—a country that would become the cornerstone of his business success. “Kenya gave me a second chance,” he recalls. “The potential was immense, and I knew that my engineering skills could make a significant difference.”

Building a Horticulture Empire

In 1982, Evans founded Homegrown, a horticulture company that capitalized on Kenya’s fertile land and favorable climate. His goal was to improve fruit, vegetable, and flower production using modern irrigation techniques. Homegrown, later rebranded as Flamingo Horticulture, quickly grew to become one of the largest exporters of flowers, fruits, and vegetables to Europe.

“The key to success in agriculture is innovation,” Evans says. “We introduced modern irrigation methods that improved yields while conserving water, and that set us apart.” By the early 2000s, Flamingo Horticulture was employing thousands of Kenyans and playing a major role in the country’s agricultural exports.

Evans’ commitment to sustainable farming practices and technological advancements helped his company thrive, even as global markets fluctuated. “Success isn’t just about profits—it’s about creating value for the community,” Evans emphasizes. “Our growth has always been tied to improving the livelihoods of the people around us.”

Expanding into the Hospitality Industry

In 1997, Evans ventured into the hospitality industry by launching Hemingways Watamu, a luxury hotel on Kenya’s coast. The hotel quickly became a go-to destination for international tourists, offering high-end service while preserving Kenya’s unique coastal culture. Following the success of Hemingways Watamu, Evans opened Hemingways Karen in Nairobi and Ol Seki Mara, a luxury tented camp in the Maasai Mara known for its eco-friendly safari experiences.

“Hemingways was about showcasing the beauty of Kenya to the world,” Evans explains. “We wanted to offer unmatched luxury while ensuring that our operations respected Kenya’s natural environment.”

Today, Hemingways Hotels are recognized for their excellent service, luxury, and dedication to conservation. “The hospitality business is about providing experiences, not just accommodations. We focused on creating unforgettable memories while ensuring that we preserved the environment.”

Richard Evans and Rugby: From Captain to Chairman

Beyond his success in business, Evans made his mark in the world of rugby. He captained Kenya’s national rugby team in the early 1970s and later became the Chairman of Nondescripts RFC, one of the oldest and most prestigious rugby clubs in Kenya. In addition, Evans owned a British rugby team, underscoring his lifelong passion for the sport. “Rugby taught me the value of teamwork and discipline, lessons I’ve carried into my businesses,” Evans notes.

Lessons in Success: Resilience, Innovation, and Integrity

Reflecting on his entrepreneurial journey, Evans attributes his success to three core principles: resilience, innovation, and integrity.

• Resilience: “Every business faces challenges. What matters is how you handle them.” Evans has experienced numerous hurdles, from political instability to economic volatility, but he never let those obstacles derail his vision. “You must keep going, no matter how difficult things get.”
• Innovation: Throughout his career, Evans has been a firm believer in the power of innovation. “You can’t stand still in business. Whether it was introducing modern farming techniques or creating luxury eco-friendly hotels, we always stayed ahead by embracing new ideas.”
• Integrity: “In the long run, your reputation is everything,” Evans emphasizes. Whether paying fair wages to his farm workers or promoting sustainable tourism, he has always placed ethical practices at the heart of his businesses. “People do business with those they respect. Trust is the foundation of lasting success.”

Challenges and Achievements

Evans’ ventures were not without challenges. In the early days of Homegrown, scaling up the business and managing international logistics was particularly difficult. “Exporting fresh produce while maintaining quality was a logistical nightmare at times,” he shares. In the hospitality sector, navigating regulatory hurdles around land use and environmental conservation posed additional challenges. “But those challenges pushed us to be more innovative,” Evans says.

Despite these hurdles, Evans’ businesses flourished. Flamingo Horticulture became a leader in sustainable agriculture, while Hemingways Hotels set a new standard for luxury tourism in Kenya.

A Role Model in Business

Evans credits much of his success to his early experiences in engineering and agriculture in East Africa, as well as the influence of notable entrepreneurs like Sir Richard Branson. “Branson’s ability to reinvent himself and his businesses across different industries is something I admire,” Evans says. “He taught me that taking risks and challenging the status quo are key to long-term success.”

Looking to the Future: Mentoring the Next Generation

Now in his later years, with a knighthood under his belt, Evans remains focused on expanding his ventures and mentoring young entrepreneurs. “Kenya has given me so much, and I want to give back by supporting the next generation of business leaders.”

His advice for aspiring entrepreneurs? “Take risks, think differently, and always keep your integrity intact. The opportunities in this country are limitless if you have the vision and the grit to pursue them.”

Leaving a Lasting Legacy

For Richard Evans, success is not measured by profits alone but by the positive impact his businesses have had on communities. His ventures in horticulture and hospitality have created jobs, supported families, and contributed to Kenya’s global standing.

“At the end of the day, success is about making a difference,” Evans concludes. “If you can leave a lasting, positive impact, you’ve done something truly worthwhile.”

Richard Evans’ story is a remarkable example of what resilience, innovation, and integrity can achieve—qualities that earned him a knighthood and cemented his place as one of East Africa’s most influential business figures.

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