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Abel Mutua: Mastering Storytelling

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You could consider Abel Mutua part stand-up comedian, part hype man, part voice actor (in the great Kenyan tradition of Maina and King’ang’i); or you could look at him as someone offering a new take on traditional African storytelling to deliver a disruptive voice in African entertainment.

Either way, there is no getting away from his influence; he is a top Kenyan Youtuber and the top Kenyan storyteller on the platform. And he brings a unique – and curiously addictive – delivery to factual storytelling.

By Anne Ndung’u, bird story agency

After debuting on local TV in a popular drama series called Tahidi High, back in 2007, Abel Mutua’s acting career had developed to the point where he’d become one of the “kings” of regional soap operas. He was a recognisable face in homes across East Africa and he’d also branched out into movies. Then, “Covid”.

“When COVID-19 set in, my colleagues and I could not continue shooting movies because the exercise involved physically socialising with people, which was unacceptable at the time.

“I was idle at home for almost three weeks. I spent the time telling stories about my eventful life to my wife and daughter. And they found the stories very interesting. Then one day, my wife innocently asked me why I was being selfish; “go share the stories with the world as well,’ she implored,” he explained from his production company’s offices on the outskirts of Nairobi.

Now, in addition to his other ventures, Mutua is a storyteller. And one of Kenya’s rising Youtube stars.

Mutua manages to tell gripping, factual stories, in fantastic detail, using visual and audio aids in the process. He regularly revisits historical events that occurred long before his audience was born and that are considered milestones in the country’s history. For example, one story fixated on an attempted coup in Kenya, in 1982.

“He brings out the story to almost actual visuals… he makes the character look good at what he does…he is one of the best storytellers around,” said one fan, Karen Koech, explaining the attraction.

In 2020, Mutua won the coveted Silver Plaque YouTube Award, just months after embracing the platform. The award is handed to individuals who draw in 100,000 subscribers on a personal channel.

The following year he was named Kenya’s top YouTube influencer. He has produced several successful shows through his channel, including Celebrity First Encounters, Stories of My Life, Young and Stupid, and Headline Hitters.

Today, the 34-year-old commands a youthful audience of loyal listeners and viewers who connect with him primarily through live storytelling sessions held at the Kenya Cinema and through his videos posted on YouTube.

In all his YouTube episodes, Mutua is unafraid to show the world that he’s human, delivering in a “warts and all” style and in so doing appears to have remained true to himself. He’s modest about the space he has carved out for himself.

“I am just doing what God intended for me to do in the land of the living. I am proving that if you set your mind to doing something that you are passionate about and you do it exceedingly well, the hand of God will direct you to places you have never thought of,” he said, during an interview at the offices of his production company,

While Mutua is a household name across East Africa, it began with small steps

Abel’s journey

“In 2005. I was a student at the Kenya Institute of Mass Communication (KIMC). Two years later, I got an internship at Citizen TV. At the time, Tahidi High was airing. I ended up joining the production team in 2009,” explained the entertainer, who specialised in film production while at KIMC.

In mid-2021, as the restrictions imposed by the COVID- 19 pandemic eased, Mutua took his shows live. There, he engaged his young and active audience through narration and sound effects.

Interestingly, Mutua has found that his Gen Z and Millennial audience continue to prefer stories about past events of historical significance – particularly events that shaped the country’s socio-political history. However, some of his narratives go well beyond East Africa’s shores; one tells the story of a Mexican househelp, Miriam Rodriquez, who took on one of the country’s famous cartels, and another the story of Holocaust survivor, Tova Friedman.

His first live performance at the newly renovated Kenya National Theater was a sellout, with many of those who were unable to attend requesting a larger venue for the next performance. This compelled him to conduct the subsequent story session in the larger Kenya Cinema Theatre.

“That background is awesome; we as wakurugenzi (Swahili word for directors) want a live show,” said Daniel Maina, another fan, in response to one of the Youtube shows.

“I don’t like how I’m becoming addicted to Headline hitters,” said another follower, Vinnie Macelo.

Teachers now request that Mutua visit schools to narrate historical events to young students, as narratives are memorable and easily retained by the students.

Those requests might find favour, given Mutua’s own background as a child.

Growing up in one of Nairobi’s Eastlands estates under the care of a single mother, Mutua said he ended up in his current line of work through curiosity.

One day, after seeing a Mercedes Benz pull up in the estate in which they lived—a rare occurrence—he was tip-toeing to see what was inside when a former head of Kenya’s Presidential Press Unit tapped him on the back.

“When he alighted and entered one of the houses, I quickly ran to see the interior of the car. I was impressed, and I got deeply engrossed in admiring it. I did not notice the owner coming back until he tapped my shoulder, warning me that it was bad manners to peep into other people’s cars,” Mutua recalled.

Abel Mutua

Abel Mutua- Mastering Storytelling

“After noticing my fright, he asked me if I would love a ride in the car, and you guessed it, I quickly said yes!”

When Mutua learned that the man was a journalist, he decided to pursue a field in communications so that he, too, could enjoy such niceties. Today, the actor, screenwriter, content creator, comedian, storyteller, and co-owner of the Nairobi-based Phil-it Productions Ltd looks well able to enjoy some of the finer things in life, too.

A visit to the production house, located in Kahawa Sukari, some 20 km northwest of Nairobi’s Central Business District (CBD), where Mutua works with three co-founders of the company, revealed a beautiful bungalow that houses the production house seated on a well-manicured lawn on a half an acre of land. It’s a tranquil environment with a driveway paved with pavers leading to the building.

One, two, three, four, and five shiny high-end cars were parked strategically in the compound. Later it emerged that two belonged to the top managers at the firm, while the other three belonged to business acquaintances paying a visit.

“Mutua is a natural TV scriptwriter. Whatever he works on resonates with a large proportion of Kenya’s population. It might sound cliché, but the truth is that his scripts, regardless of the platform of choice, encapsulate the daily struggles, victories, and hopes of that anonymous person found in a generic Kenyan locale,” said Philip Maudu Kioko, a senior lecturer at the local Kenyatta University’s Department of Communication Media, Film and Theatre Studies.

Abel’s finesse

His portraits of real people may power his performances but what is also clearly a hallmark is his ability to market his product brazenly while having fun. The Grand Little Lie is testimony to that.

A day before the film premiered, the world watched in awe as Mutua, together with two of his colleagues, walked unabashedly on a busy Nairobi road in the early hours of the morning with placards announcing the arrival of the movie and encouraging people to purchase tickets.

“Please, buy our film… Inaongeza urembo na nguvu za kiume (it will increase a woman’s beauty and a man’s virility),” the placards read, echoing those offering questionable remedies, often seen on Nairobi sidewalks. The tongue-in-cheek ads got noticed by local and regional media.

In October 2021 the film grossed KSh4 million (over US$34,000) in ticket sales within five days.

“He’s the epitome influencer of content that runs in Kenya’s Television ecosystem today. His stature answers to being Kenya’s poster boy for acting, directing, and producing blockbuster TV soap operas, including being the local bellwether Youtuber,” says David Mbugua, formerly a cameraman with the Cable News Network (CNN) based here in Nairobi and currently a budding film-maker.

Mutua’s artistic output reads like a litany of local content routinely streamed online and on local television.

It has included award-winning TV drama series including Tahidi High, The Real Househelps of Kawangaware, Mother-in-Law, Crime and Justice, Hullabaloo Estate, Hapa Kule News, Sue Na Jonnie, and MaEmpress, among others.

In his YouTube channels, Mutua styles himself as “Mkurugenzi’, Kiswahili for “director”—a word he uses as his moniker, while his fans are known as “Wakuregenzi, “ or “directors”.

Recently, he transitioned his broadcast presence from being shown on free-to-air TV, to pay-TV in collaboration with Maisha Magic East. Channel 158 is DSTV’s flagship local channel and is a 24-hour entertainment channel targeting the mass market.

Asked if Kenyan-owned production houses could make money, Mutua answered in the affirmative but said the elephant in the room remains distribution.

“There are many Kenyans both here and in the diaspora looking for quality local content. And with video-on-demand and online access, distribution is improving, but we as a country have a long way to go,” says Mutua.

The East African nation is currently engaged in a heated discussion over whether to increase the percentage of local content shown on local television. In 2014, the Kenyan government passed a broadcasting regulation requiring broadcasting stations to ensure that 40 per cent of content broadcast on TV and radio was locally produced.

It has not been lost on key TV pundits that Mutua’s scripts are delivered in fluent and easily understood Swahili, devoid of the dense Sheng lingo associated with Kenya’s urban street smarts. Sheng is popularly defined as an acronym for ‘Kiswahili-English slang.’ It originated in the early 1950s in Nairobi’s Eastlands area. It is mainly used by the youth and is part of popular culture in Kenya.

A consequence is that his work has found traction with a wide variety of viewers, across the Swahili-speaking region, and beyond.

If nothing else, Mutua has proved that social media, if used creatively, can transform one’s personal income. In this frontier economy, the platform has turned into “that-thing-that-everybody-wants-to-be-part-of”.

In his stories, the Kenyan 2018 Entertainment Industry Award talks candidly about his personal experiences, including how he proposed to Nyawira, his wife. He talks of the hiccups he has encountered in his line of work, for example, how they played gullibly with his co-director, Philip Karanja, and lost millions of shillings to scoundrels in a business deal.

“To be honest, during the initial stages, I just set out to have fun. I didn’t think that I would end up moving the proverbial needle in the industry. But over time, I’ve realized that the market, in this ecosystem, responds positively to work that is educative, entertaining, and inspirational,” Mutua explained.

“For us, it’s often said, if you do what you love, you’ll never work a day in your life,” he said.

 

 

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Equity Bank Plan Sh7.6b Staff Share Reward Scheme

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Equity Group has announced the revival of its employee share ownership plan (Esop) in an effort to retain and attract talented staff. The bank plans to distribute 198.6 million shares, valued at Sh7.6 billion, to employees over the next 10 years. This comes after a previous attempt four years ago to implement a similar plan, which was abandoned just before the allotment of 205.7 million shares in 2019.

Equity Group’s board has proposed the creation of additional shares to support the Esop and will seek shareholder approval during the upcoming annual general meeting on June 28.

The newly created shares will amount to five percent of the company’s share capital, raising the maximum share capital from Sh1.886 billion to Sh1.986 billion. The directors will have the flexibility to issue the additional shares in tranches and based on terms and conditions they deem appropriate.

Notably, the Group’s CEO, James Mwangi, is among the employees expected to benefit from the share allotment. The previous Esop plan in 2019, which was withdrawn during the AGM, would have allocated 205.7 million shares worth Sh8.4 billion to bank staff.

This new Esop will be the second of its kind for Equity Group, as the bank initially established a stock-based compensation scheme before its listing on the Nairobi Securities Exchange in 2006. Esops are employee benefit plans that provide ownership interest in the company through shares. They are designed to enhance staff productivity, reward employees, and attract and retain talent. The approval of the Capital Markets Authority (CMA) is required for the implementation of Esops. According to the CMA, as of March 2021, it had approved 14 Esops.

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Fish kills leave Kenya’s Lake Victoria farmers at a loss, seeking answers

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  • According to a Kenyan government report, fish farmers in sections of Lake Victoria lost more than 900 million Kenyan shillings ($7.2 million) in massive fish kills in November 2022.
  • Scientists attribute the fish kills to reduced levels of dissolved oxygen likely due to a natural phenomenon called upwelling, which can be exacerbated by climate change and extreme weather.
  • Local farmers who lost their fish, however, attribute the die-offs to pollution from Lake Victoria industries, which agencies have accused of discharging untreated effluent into the lake in recent years.

KISUMU, Kenya — It is a little past 5 p.m. at the lakeside city of Kisumu, in the western part of Kenya. An hour later, the sun sets over the sprawling Lake Victoria as far as the eye can see. Wisps of gray clouds are infused with the sun’s amber rays, which reflect off the lake in a bedazzling shimmer. The scene is captivating, but a faint stench lingers in the air. That stench, to many cage fish farmers, is a painful reminder of the extensive losses they suffered in November 2022 due to fish kills.

A report commissioned by Kenya’s State Department for Fisheries, Aquaculture and the Blue Economy estimates that cage farmers in different sections of Lake Victoria, particularly Kisumu and Homa Bay towns, lost more than 900 million shillings ($7.2 million) to fish kills in 2022. While the scientists Mongabay speaks to attribute the fish kills to a combination of natural phenomena and climate change, the fish farmers are wary of those explanations, saying the deaths could be a result of pollution.

Fish farmers in Lake Victoria mainly stock tilapia (Oreochromis niloticus), which, according to scientists, are preferred due to their fast growth, resistance to disease and ability to withstand low dissolved oxygen levels. Tilapia and Nile perch (Lates niloticus) are the two most abundant fish species in the lake, and tilapia is more profitable in the local market.

Two of the fish farms, Kentila Farms and Lake Aqua Limited, suffered the greatest losses: 200.4 million shillings ($1.6 million) and 138 million shillings ($1.1 million), respectively, according to the government report. Although the fish kills happened in November, the memories of the losses are still fresh in people’s minds months later.

At Ogal Beach, the section of the lake where farmers were worst hit, there is a flurry of activity as fishers return from early morning fishing expeditions. They are gradually easing back into their routines. It is not until you engage the fishers that you begin to understand the hurt some of them bear beneath the apparent normalcy.

“I do not want to talk to the media anymore. … Nothing comes out of it! It is like opening an old wound that I would rather forget,” says Jacob Okomo, a fish farmer at Ogal Beach who deals in tilapia. It is unclear how much loss he suffered, since he does not talk about what happened.

Shalton Omolo's boat, rowing it is Shalton's assistant.Shalton Omolo’s assistant rowing Omolo’s boat. Most fish farmers in Kisumu use similar boats. Image by Calvin Rock Odhiambo for Mongabay.

Low levels of dissolved oxygen can kill fish

Many of the fish farmers lost their fish to massive die-offs usually attributed to reduced levels of dissolved oxygen (DO) in water — a phenomenon that commonly results in what is referred to as fish kills.

According to a review article published in the journal Fisheries Management and Ecology, Lake Victoria fish kills in recent years have been attributed to reduced dissolved oxygen content in the water. The article, which references incidents in 2016 at two other beaches on the lake — Anyanga and Nyenye-Got — notes a number of reasons for reduction in oxygen levels, including poor water circulation in the cages due to algae and feed residues as well as possible upwelling around the cages.

“Upwelling [occurs] when the water at the bottom [of the lake] rises, and the water at the bottom of the lake or sea is usually low in oxygen,” says Chrispine Nyamweya, a researcher at the Kenya Marine and Fisheries Research Institute (KMFRI). Nyamweya, who specializes in limnology (the study of inland aquatic ecosystems), explains that processes like decomposition, which uses oxygen, cause deficiency in the bottom column of water, which rises to the top during upwelling.

“When there is wind action or changes in water temperature, which changes the densities, water from the bottom rises up to the surface in the process … killing fish because of suffocation,” Nyamweya says. “Upwelling occurs at predictable times of the year but sometimes because of climate change and extreme weather conditions, these events happen at places and times we don’t expect.”

A fisher repairs his fishing net.A fisher repairs his fishing net at Achodho Beach in Kisumu County. Image by Calvin Rock Odhiambo for Mongabay.About half a kilometer across from Ogal Beach is Achuodho Beach. Shalton Omolo, a cage farmer who deals in tilapia, says he lost more than 4 million shillings ($32,000) to fish kills in November. He started ELSO farms in 2019; using proceeds from aquaculture, he invested in beekeeping and goat rearing, selling honey and goat meat to boost his income. Unlike Okomo, he is willing to talk about his experience of discovering dead fish in their cages. He speaks with passion, recalling the Friday it happened.

“We woke up very early, prepared to harvest because we had a lot of orders and clients were waiting for us in town and some were waiting for us at the beach,” Omolo says. “When we were about to arrive at the farm [fish cages] we were met by some funny smell, but we assumed everything was OK.”

Upon arrival, Omolo says, he and his assistants found thousands of fish floating in the water inside the cages. He was forced to call his customers, mostly hoteliers, informing them of what had happened. He had no option but to refund the money some of them had already paid.

“At first I thought it was foul play; I thought it was a human act because I had advertised and people [customers] were really waiting on their orders. I thought somebody might have poisoned the fish,” Omolo says. “I mostly deal with hotels and Fridays are good days because we are heading to the weekend so sales are really good and hotels want their fish supplied as early as possible — latest 7 a.m.”

Omolo says he later found out that other fish farmers in other areas of the lake had also been affected. He then realized the fish could have died from natural causes, although he remains skeptical.

Shalton Omolo steering his boat offshore.Shalton Omolo steering his boat offshore. Image by Calvin Rock Odhiambo for Mongabay.Things have not been easy for Omolo, who has two school-going children and siblings who depend on him. Even though he is slowly getting back on his feet, he says he is still burdened by the uncertainty of what the future holds.

“By the time I lost my fish, all the fish were ready for harvest and I had 80,000 pieces of fish [individual fish]. The total stock was amounting to 3 million shillings ($23,000); when the government did their calculation it was amounting to 4.6 million (just over $35,000) because of other factors left out during my calculation,” he says.

The cost of constructing a cage of 6-by-6-by-4 meters (20-by-20-by-13 feet) is about 400,000 shillings ($3,000), Omolo says, without factoring in the cost of fish fingerlings, which cost 4 shillings ($0.03) each. He also fed  the fish twice daily at a cost of 100,000 ($800) shillings per cage, until the fish were ready for market. At the time he lost the fish, he had 12 cages.

Ironically, aquaculture was introduced to Lake Victoria as a lucrative alternative to fish hunting while also solving the problem of dwindling fish volumes in the lake. However, with the losses farmers incurred, many are wondering whether it is worth the investment.

report published in the International Journal of Fisheries and Aquatic Studies, which focuses on fish kills in Lake Naivasha in February 2010, notes that suffocation as a result of oxygen depletion is “often” the cause of fish kills. Further, the report highlights “natural causes” such as “climatic conditions that can lead to deoxygenation of the water, diseases, stress, toxic algae, thermal shock and salinity shock among other factors.”

Omolo's assistant and Omolo inspecting the fish nets.Omolo’s assistant and Omolo inspecting the fish nets. Image by Calvin Rock Odhiambo for Mongabay.Omolo, however, suspects there could be more to the fish kills than just “natural cause,” which, he says with skepticism, the scientists from KMFRI refer to as “an act of God.”

“Everybody knows what happened. Things like ‘natural phenomena,’ things like ‘upwelling,’ people are just trying to hang onto them — those are jargons to me but we know very well what really affected the lake and what is killing the fish,” Omolo says. “What is happening is: We are losing our fish due to the pollution in the lake.”

He points a finger at companies around the Lake Victoria Basin accused of discharging effluents into the lake. His sentiments are echoed by Okomo and Michael Nyaguti, an environmentalist based in Kisumu, both of whom blame the die-offs on pollution. According to them, a discoloration on some sections of the lake is clear evidence of pollution. Nyaguti describes the color as that of “strong [black] tea.”

In 2020, Chris Kiptoo, who was then principal secretary of environment and forestry, singled out institutions and industries complicit in polluting Lake Victoria to Kenya’s environment watchdog, the National Environment Management Authority (NEMA), saying that 102 companies from 14 counties were responsible. In March 2022, NEMA said it would shut down 13 facilities for discharging untreated effluent into the water. As of publication, NEMA has not responded to Mongabay’s request for comment and an update on the situation.

Nevertheless, Susan Adhiambo, the Kisumu County director of fisheries, is quick to dispute  the allegations that the November fish kills were caused by extensive pollution.

“If it was pollution, it would have happened in the whole lake. … These deaths were sporadic at specific points, and there is no evidence that there is pollution taking place at those points. So I cannot clearly say it was pollution without sound evidence to prove [it].”

Susan Adhiambo, the Kisumu County director of fisheries.Susan Adhiambo, the Kisumu County director of fisheries. Image by Calvin Rock Odhiambo for Mongabay.Fishermen gathering their catch early in the morning on Lake Victoria.Fishermen gathering their catch early in the morning on Lake Victoria. An industrial unit at the lake’s banks can be seen in the background. Image by Franklin Amulyoto via Wikimedia Commons (CC BY-SA 4.0).She backs upwelling as the cause of the fish kills as indicated by researchers and scientists from the government. “[Upwelling] can be predictable, but with climate change, there are so many changes … even temperature patterns are changing, so it is becoming unpredictable,” Adhiambo says.

She adds that not all regions of the lake are suitable for cage farming, and that overcrowding the lake with fish cages may contribute to pollution.

Like Adhiambo, Nyamweya says the fish cages were most likely set up in areas unsuitable for fish farming, and that could have been the greatest contributor to the fish kills. He says that while pollution may also cause reduced levels of oxygen in the lake, it is unlikely that it was the cause of the November 2022 fish kills as many more fish farms across the lake would have been affected.

“I can say for certain that these fish kills were as a result of overcrowding and being set up in unsuitable areas.”

Despite Nyamweya and Adhiambo’s stand, Nyaguti, who is the founder of Magnam Environmental Network, a pro-conservation community-based organization, says pollution is largely to blame.

Shalton shares a light moment with Michael Nyaguti.Shalton shares a light moment with Michael Nyaguti. Nyaguti runs a pro-conservation CBO called Magnum Environment Network. Image by Calvin Rock Odhiambo for Mongabay.“[T]hey were saying it is because of climate change issues and therefore they could not control it,” Nyaguti says, “but we still call for more research because much as we have water hyacinth rotting … we are aware that a lot of pollutants are still entering into the lake.”

At the moment, scientists can only present the most likely causes of the fish kills. It could have been a combination of many things, including drought, which, according to the report in the International Journal of Fisheries and Aquatic Studies, also causes fish kills.

Nonetheless, fish farmers like Omolo and Okomo have suffered massive losses. Their hope is that the Kisumu county government, together with the national government, will implement the recommendations proposed by a task force investigating the fish kills — particularly, offering financial and psychosocial support to the affected farmers. Yet, more importantly, they say, scientists should conduct more research and come up with ways to prevent fish kills in the future — for this remains their greatest fear.

Mogabay

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